Creative and brand executive with 20+ years leading enterprise-scale creative systems at the intersection of storytelling, technology, and business strategy.
I've built and operated the creative infrastructure behind globally scaled platforms, integrated campaigns, and immersive activations for Disney, Marvel, and Sony, aligning creative, product, engineering, and marketing to deliver work that reaches millions and drives measurable brand and business impact.
I specialize in translating complex propositions into compelling creative narratives, defining the vision and strategy, building the teams and workflows, and delivering integrated experiences across digital, social, experiential, and physical channels.
My work spans enterprise platform launches, global franchise campaigns, AR and interactive activations, and brand transformation initiatives, with a focus on executive creative leadership, cross-functional integration, and creative systems that perform at scale.
Selected work below.