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Creative Portfolio

SADIA K. ABOUTALIB

Creative Director X

Executive Creative Leadership

Creative & experiential executive leading global, franchise-scale brand systems at the intersection of storytelling, technology, and culture.

Over 20+ years, I’ve built and operated the creative infrastructure behind fan-facing platforms, immersive activations, and live experiences for companies including Disney, Marvel, and Sony. Aligning creative, product, engineering, and marketing to deliver work that reaches millions and drives long-term brand and business impact.

I specialize in translating ambitious vision into scalable reality: defining the vision + strategy, building the teams and workflows, and delivering experiences that deepen audience connection across physical and digital worlds.

My work spans global events, retail and pop-ups, AR and interactive platforms, and franchise ecosystems, with a focus on executive-level creative leadership, cross-functional integration, and culture-shaping brand moments.

Selected work below.

[💻Creative Portfolio Highlights] [📄Resume]